Item - 2012.GM13.13
Tracking Status
- City Council adopted this item on May 8, 2012 without amendments and without debate.
- This item was considered by the Government Management Committee on April 25, 2012 and adopted without amendment. It will be considered by City Council on May 8, 2012.
GM13.13 - Introduction of City of Toronto Weekly Podcast
- Decision Type:
- ACTION
- Status:
- Adopted on Consent
- Wards:
- All
City Council Decision
City Council on May 8 and 9, 2012, adopted the following:
1. City Council authorize the City Manager to enter into a partnership agreement with Rogers TV to produce and broadcast a bi-weekly 30-minute television program about City of Toronto news and events.
Background Information (Committee)
https://www.toronto.ca/legdocs/mmis/2012/gm/bgrd/backgroundfile-46437.pdf
GM13.13 - Introduction of City of Toronto Weekly Podcast
- Decision Type:
- ACTION
- Status:
- Adopted
- Wards:
- All
Committee Recommendations
The Government Management Committee recommends that:
1. City Council authorize the City Manager to enter into a partnership agreement with Rogers TV to produce and broadcast a bi-weekly 30-minute television program about City of Toronto news and events.
Origin
Summary
At its meeting on January 30, 2012, Government Management Committee requested the City Manager:
1. Make available on the City's website various podcasts, as noted in the Summary Section of the report dated January 13, 2012, from the City Manager for a period of one year as a pilot project.
2. Determine, based on the evaluation of the pilot project, whether podcasts should continue as a communication tactic for the City.
3. Direct the appropriate City staff to investigate the opportunities for partnerships with media outlets, including the possibility of Rogers Cable, for providing weekly City news available on podcast, and also various journalism schools in the Greater Toronto Area to participate in researching and producing weekly podcasts for the City of Toronto and report to Government Management Committee on April 25, 2012.
To date, the City has recorded and posted several podcasts (Our Toronto, Council Highlights and Toronto this week). The City will regularly produce the following podcasts on an annual basis as well as special announcements as required:
1. Council Highlights – 11 podcasts
2. Our Toronto – 3 podcasts
3. Toronto this week – approximately 52 podcasts
The City contacted a number of journalism schools about possible partnerships and/or intern opportunities for their students to produce a weekly 30-minute podcast. One expressed an interest in the project but upon further discussion, it was determined that the timing and duration of intern opportunities for students would not be appropriate for this project.
Rogers TV and the Strategic Communications Division are currently exploring a partnership arrangement to develop, produce and broadcast a 30-minute bi-weekly (twice a month) current affairs program that would air from September to May. The program would present a balanced view of City politics, programs and services. Rogers TV and the City of Toronto would share editorial control of the program. There would be no financial cost to the City.
Background Information
https://www.toronto.ca/legdocs/mmis/2012/gm/bgrd/backgroundfile-46437.pdf