Item - 2014.PE27.2
Tracking Status
- City Council adopted this item on June 10, 2014 without amendments and without debate.
- This item was considered by the Parks and Environment Committee on May 20, 2014 and adopted without amendment. It will be considered by City Council on June 10, 2014.
- See also By-law 530-2014
PE27.2 - Golf Marketing Incentive
- Decision Type:
- ACTION
- Status:
- Adopted on Consent
- Wards:
- All
City Council Decision
City Council on June 10, 11, 12 and 13, 2014, adopted the following:
1. City Council approve the introduction of a golf marketing incentive as outlined in Appendix A to the report (April 22, 2014) from the Acting General Manager, Parks, Forestry and Recreation.
2. City Council amend City of Toronto Municipal Code Chapter 441, Fees and Charges, to add the fee schedule as outlined in Appendix A to the report (April 22, 2014) from the Acting General Manager, Parks, Forestry and Recreation.
Public Notice Given
Background Information (Committee)
https://www.toronto.ca/legdocs/mmis/2014/pe/bgrd/backgroundfile-68576.pdf
PE27.2 - Golf Marketing Incentive
- Decision Type:
- ACTION
- Status:
- Adopted
- Wards:
- All
Public Notice Given
Committee Recommendations
The Parks and Environment Committee recommends that:
1. City Council approve the introduction of a golf marketing incentive as outlined in Appendix A to the report (April 22, 2014) from the Acting General Manager, Parks, Forestry and Recreation.
2. City Council amend City of Toronto Municipal Code Chapter 441, Fees and Charges, to add the fee schedule as outlined in Appendix A to the report (April 22, 2014) from the Acting General Manager, Parks, Forestry and Recreation.
Origin
Summary
This report seeks authority for a golf marketing incentive in response to the 2012 Auditor General's report that recommended integrating standard industry practices into City golf operations, including increased marketing/promotion, responsiveness to golfer expectations, and a flexible fee structure.
Parks, Forestry and Recreation (PFR) is proposing a marketing incentive to improve golf course usage during underutilized periods and to encourage new/repeat participation. The incentive is for adult, 18-hole, weekday rounds, and includes: a 12-round package at the cost of 10-rounds at all five city-owned golf courses; a 2-round coupon at the cost of 1-round for courses with a higher percentage of available tee times; and a 4-round coupon for the cost of 3-rounds for off-peak times.
Background Information
https://www.toronto.ca/legdocs/mmis/2014/pe/bgrd/backgroundfile-68576.pdf