Item - 2016.PG14.7

The Planning and Growth Management Committee deferred consideration of the item until its January 11, 2017 meeting.

This report is a supplementary report to the May 2016 report from the Chief Building Official and Executive Director, Toronto Building, requesting an amendment to the Sign By-law to permit a third party electronic ground sign at 64 Fordhouse Boulevard. At the July 2016 City Council meeting, Council referred the May 2016 report back to the Planning and Growth Management Committee for further consideration.

Staff have reconsidered the application and do not support the requested Sign By-law amendment to permit the third party electronic ground sign at this location as it will result in a sign that will negatively impact the surrounding area and substantially exceed the requirements of  the Sign By-law. In addition, the By-Law requires the sign to be set back at least 400 metres from expressways. The proposed sign will be set back less than 14 metres from the F.G. Gardiner Expressway. Consistent with the previous staff report, this report recommends that City Council refuse this application.

City Council at its meeting held on July 12, 13, 14 and 15, 2016, considered Item PG13.6 on requests for area specific amendments to the City's Sign By-law.

In adopting the Item as amended, City Council referred the Planning and Growth Management Committee recommendations pertaining to 64 Fordhouse Boulevard and 2 Strachan Avenue back to the Committee for further consideration.

2.  City Council refuse the application to amend the Sign By-law to allow for, in addition to the signage otherwise permitted by the Sign By-law, one electronic third party ground sign at 64 Fordhouse Boulevard, as described in Attachment 3 to the report (May 20, 2016) from the Chief Building Official and Executive Director, Toronto Building.

3.  City Council refuse the application to amend Section 2K of Schedule 'B' of the Sign By-law to implement a new area-specific amendment to Chapter 694, Signs, General, of the City of Toronto Municipal Code at 2 Strachan Avenue, to display a third party electronic ground sign in addition to the signage currently permitted by Section 2K of Schedule 'B', as described in Attachment 4 to the report (May 20, 2016) from the Chief Building Official and Executive Director, Toronto Building.