Item - 2018.ED28.6

The Economic Development Committee:

1. Directed the General Manager, Economic Development and Culture to report back in 2019 to the Economic Development Committee on the evaluation and status of the recommendations made by stakeholders listed in Attachment 1 to the report (March 23, 2018) from the General Manger, Economic Development and Culture.

This report responds to a motion passed by City Council at its meeting on July 4, 5, 6 and 7, 2017 that requested the General Manager, Economic Development and Culture to establish a working group composed of staff from the Economic Development and Culture Division (EDC), other appropriate City staff and representatives from local marathons, Running Canada and the business and tourism sectors to develop a strategy to strengthen running tourism in Toronto. Information on the state of running tourism internationally, nationally, and locally, and a summary of the ways EDC currently supports running tourism in Toronto is included in this report. It also presents the stakeholder recommendations on how to strengthen running tourism in Toronto, based on suggestions provided during a stakeholder meeting held on January 17, 2018.