Item - 2018.PA12.4

The Board of Directors of the Toronto Parking Authority:

1.  Approved adjustments to the Bike Share program user fees, not including HST, effective July 1, 2018 as follows:

a.  adjust the Annual Membership Fee to $99.00;

b.  adjust and streamline the Usage Overage Fee to $4.00 for every extra 30 minutes (to a maximum of $100 in 24 hours);

c.  introduce an Annual Corporate Plan Fee of $450 (minimum of 5 memberships at $90); and

d.  introduce a Single Trip Fee of $3.25 for a one-way trip.

2.  Authorized the Acting President, Toronto Parking Authority to extend the termination date of the Bike Share Program Agreement (system operating contract, April 1, 2017 Memorandum of Understanding) with Shift Transit Inc., by one year to expire December 31, 2019, and on such other or amended terms and conditions as may be more favourable to the Toronto Parking Authority and acceptable to the Acting President, and in a form satisfactory to the City Solicitor.

3.  Authorized the Acting President, Toronto Parking Authority to seek out and implement from time-to-time, "activations", or short-duration promotional opportunities with interested partners, to augment Bike Share system revenue and promote the recognition and use of the system.

4.  Directed the Acting President, Toronto Parking Authority to report back to the Board at the earliest opportunity for approval of terms and conditions of an agreement currently being negotiated in consultation with the General Manager, Transportation Services, in the context of the City of Toronto's Coordinated Street Furniture program, with Astral Out-of-Home/Bell Media, to facilitate advertising on the Bike Share station caisson panels.

This report seeks approval of the Board of Directors of the Toronto Parking Authority ("TPA") to:

- adjust certain Bike Share user fees;

- amend the terms of the Operator Agreement ("Agreement") with Shift Transit Inc., the current system operator, to extend the term by one year to expire on December 31, 2019. Shift Transit Inc. has operated Bike Share Toronto for just over one year now; in that time operations of the program have improved substantially in all aspects;

- authorize short-duration promotional opportunities as they may arise; and

- direct the Acting President, Toronto Parking Authority to report back to the Board at the earliest opportunity for approval of parameters of an agreement currently being negotiated with Astral Out-of-Home/Bell Media to facilitate advertising on the Bike Share station caisson panels as previously contemplated by City Council.
 

The measures outlined in this report (June 8, 2018) are within the purview of the Toronto Parking Authority Board to approve. These actions set a base for further development of a longer term financial sustainability strategy for Bike Share which Toronto Parking Authority staff are currently formulating as directed by City Council, in consultation with the City's Financial Planning and Transportation Services Divisions. Staff will be in a position to present this strategy in conjunction with the 2019 Budget process.