Item - 2019.PH6.11
Tracking Status
- This item was considered by Planning and Housing Committee on May 28, 2019. The Planning and Housing Committee has referred this item to an official or other body without making a decision. Consult the text of the decision for further information on the referral.
PH6.11 - Area-Specific Amendment to the Sign Bylaw: 2378-2410 Eglinton Avenue East
- Decision Type:
- ACTION
- Status:
- Referred
- Ward:
- 21 - Scarborough Centre
Public Notice Given
Committee Decision
The Planning and Housing Committee:
1. Referred the item to the Chief Building Official and Executive Director, Toronto Building for further discussions with the applicant.
Origin
Summary
The City received an application to amend the Sign Bylaw to enable 2378-2410 Eglinton Avenue East (referred to in this document as 2410 Eglinton Avenue East) to contain a third party electronic ground sign with two faces, with electronic static copy directed east and static copy directed west.
The Sign Bylaw is a harmonized, City-wide set of regulations governing signs which was adopted in 2010. Under the Sign Bylaw, City Council considers applications from the public where significant changes are requested. The Chief Building Official (CBO) brings forward all of the applications to amend the Sign Bylaw on an annual basis, so that City Council can consider the overall and cumulative impact of these applications on the City's built environment, and the Sign Bylaw itself.
This report is in response to an application for an amendment that would facilitate the replacement of an existing third party ground sign that was established under a previous Bylaw, with a third party electronic ground sign displaying static copy on one side and electronic copy on the other. Under the current Sign Bylaw, neither the existing third party ground sign nor the proposed third party electronic ground sign is permitted in a Commercial Residential (CR) Sign District. The applicant's proposal would require that the existing third party ground sign be removed prior to the sign permit being issued. The proposed amendment also seeks to modify the applicable sign permit term by extending the initial sign permit term from five to ten years.
The area where the sign would be located is expected to undergo significant re-development as the new Eglinton Crosstown project nears completion. Area re-development will render the proposed electronic ground sign even less compatible with its surroundings.
Toronto Building, in consultation with City Planning and Economic Development and Culture, conducted a review of the application, and does not believe that the applicant's rationale is consistent with the objectives of the Sign Bylaw.
Toronto Building does not recommend approval of this amendment as the proposed sign is likely to have a negative impact on a six-storey residential apartment building approximately 90 metres to the north. In addition, the proposed sign conflicts with existing first party signs on the subject property, and adds to sign clutter in the area as there are two other third party signs located within the 150-metre separation distance required by the Sign Bylaw.
Background Information
https://www.toronto.ca/legdocs/mmis/2019/ph/bgrd/backgroundfile-133412.pdf
(May 10, 2019) Report from the Chief Building Official and Executive Director, Toronto Building on Area-Specific Amendment to the Sign Bylaw: 2738-2410 Eglinton Avenue East
https://www.toronto.ca/legdocs/mmis/2019/ph/bgrd/backgroundfile-133105.pdf
Attachment 1 - Draft of Proposed Area-Specific Amendment - 2378-2410 Eglinton Avenue East
https://www.toronto.ca/legdocs/mmis/2019/ph/bgrd/backgroundfile-133109.pdf
(May 17, 2019) Public Notice
https://www.toronto.ca/legdocs/mmis/2019/ph/bgrd/backgroundfile-133145.pdf
Communications
https://www.toronto.ca/legdocs/mmis/2019/ph/comm/communicationfile-94785.pdf
Motions
That:
1. The Planning and Housing Committee refer the item to the Chief Building Official and Executive Director, Toronto Building for further discussions with the applicant.