Item - 2011.EX12.2
Tracking Status
- City Council adopted this item on November 29, 2011 with amendments.
- This item was considered by Executive Committee on November 1, 2011 and was adopted with amendments. It will be considered by City Council on November 29, 2011.
- See also By-laws 1368-2011, 1369-2011, 1370-2011, 1371-2011, 1372-2011, 1373-2011, 1374-2011, 1375-2011, 1376-2011, 1377-2011, 1378-2011, 1379-2011, 1385-2011, 1422-2011
EX12.2 - Sponsorships and Naming Rights: Partnership Policies to Promote and Recognize Contributions to the City
- Decision Type:
- ACTION
- Status:
- Amended
- Wards:
- All
City Council Decision
City Council on November 29, 30 and December 1, 2011, adopted the following:
1. City Council amend Section 6.1, Naming of Properties and Streets, of Appendix 3 to the report (October 14, 2011) from the City Manager, by adding the Criteria for Name Selection set out in the City of Toronto Street Naming Policy, so that the Section now reads:
"6.1 Naming of Properties and Streets
6.1.1 In line with current practice, for the naming of ward-specific properties and streets, division staff shall only recommend names that:
- after consulting with the local community and councillor, are determined to have general public support;
- engender a strong positive image;
- have historical, cultural or social significance to the community, City or nation;
- are unique, to avoid confusion;
- do not lend themselves to inappropriate abbreviations or acronyms; and
- comply with this policy;
6.1.2 Streets should generally be named after people, places, events and things related to the City and citizens of Toronto. Proposed names should meet one of the following criteria:
a. to honour and commemorate noteworthy persons associated with the City of Toronto;
b. to commemorate local history, places, events or culture;
c. to strengthen neighbourhood identity; or
d. to recognize native wildlife, flora, fauna or natural features related to the community and the City of Toronto.
6.1.3. Consideration should be given to names of local area or historic significance.
6.1.4 Names of living persons should be used only in exceptional circumstances.
6.1.5 Only a person’s last name should be used as a street name unless additional identification is necessary to prevent a duplication with an existing street name in Toronto and surrounding municipalities.
6.1.6 Upon concluding its due diligence, the division will report to the relevant Community Council with the recommended name."
2. City Council amend Appendix 1 - City of Toronto Sponsorship Policy, to the report (October 14, 2011) from the City Manager as follows:
a. Amend Section 5.2.1 to be consistent with the Naming Policy by adding the words: "The City reserves the right to refuse any proposal, including, but not limited to, those submitted by third parties whose activities are perceived to be incompatible with the City's goals, values or mission.",
so that Section 5.2.1 now reads:
"5.2.1 The City will consider all sponsorship proposals but has no obligation to accept any of them. The City reserves the right to refuse any proposal, including, but not limited to, those submitted by third parties whose activities are perceived to be incompatible with the City's goals, values or mission."
b. Amend Section 6.8 so that it now reads:
"6.8 The recipient division is to notify the local councillor when a ward-specific sponsorship is being considered."
c. Add to the end of Section 6.9 the following new paragraph:
"Sponsorship and naming agreements are to be made available to the public".
3. City Council amend the statements respecting the application of the policies to the City's ABCs contained in Section 3.3 of the Sponsorship Policy in Appendix 1, Section 3.4 of the Property Naming Rights Policy in Appendix 2, and Section 3.3 in the Honourific and Street Naming Policy in Appendix 3 by:
a. Adding the words "by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council."; and
b. Making clear that the authority for street naming shall remain solely with the City,
So that those provisions now read as follows:
Sponsorship Policy:
3.3 For purposes of corporate consistency, this policy shall apply to all City divisions and to those agencies, boards and commissions (ABCs) which are by law subject to the policies of City Council by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council. All other ABCs are requested to adopt policies which are consistent with this policy. This policy shall not apply to boards of management for business improvement areas."
Property Naming Rights Policy:
"3.4 For purposes of corporate consistency, this policy shall apply to all City divisions and to those agencies, boards and commissions (ABCs) which are by law subject to the policies of City Council by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council. All other ABCs are requested to adopt policies which are consistent with this policy. This policy shall not apply to boards of management for business improvement areas."
Honourific and Street Naming Policy:
"3.3 For purposes of corporate consistency, this policy shall apply to all City divisions and to those agencies, boards and commissions (ABCs) which are by law subject to the policies of City Council by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council. All other ABCs are requested to adopt policies which are consistent with this policy. The authority for street naming under this policy shall remain solely with the City."
4. City Council adopt the policies, as amended, contained in the following attachments to the report (October 14, 2011) from the City Manager:
a. Appendix 1 – City of Toronto Sponsorship Policy, as amended by Parts 2 and 3 above.
b. Appendix 2 – City of Toronto Property Naming Rights Policy, as amended by Part 3 above.
c. Appendix 3 – City of Toronto Honourific and Street Naming Policy, as amended by Parts 1 and 3 above.
5. City Council request the Director of the Toronto Office of Partnerships, in conjunction with the relevant City divisions, and in consultation with the BIAs, to identify appropriate properties for potential naming rights.
6. City Council request the Director of the Toronto Office of Partnerships to consult with relevant internal and external stakeholders, including BIAs, for the purposes of establishing guidelines for the valuation of City properties that may be leveraged for sponsorships and naming rights.
7. City Council delegate authority to Division Heads to accept and enter into sponsorship agreements and to spend received funds in accordance with Appendix 1, as amended, of the report (October 14, 2011) from the City Manager, and that the City of Toronto’s Municipal Code be amended accordingly.
8. City Council amend the Council Procedures to expand the delegation of authority to community councils to include the authority to name City properties in compliance with City policies.
9. City Council authorize the introduction of the necessary bills to give effect to Council's decision.
Background Information (Committee)
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41840.pdf
(October 14, 2011) Appendix 1 to the staff report - City of Toronto Sponsorship Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41841.pdf
(October 14, 2011) Appendix 2 to the staff report - City of Toronto Naming Rights Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41842.pdf
(October 14, 2011) Appendix 3 to the staff report - City of Toronto Honourific and Street Naming Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41843.pdf
Communications (City Council)
(November 29, 2011) E-mail from Anne Keary (CC.New.EX12.2.2)
Motions (City Council)
That City Council refer Executive Committee Recommendations 2a and 2b to the City Manager for further consideration and report back to City Council once the consultations requested in Executive Committee Recommendations 3 and 4 are completed.
Recommendations to be referred:
2. City Council adopt the policies contained in the following attachments to the report (October 14, 2011) from the City Manager:
a. Appendix 1 – City of Toronto Sponsorship Policy
b. Appendix 2 – City of Toronto Property Naming Rights Policy
Vote (Amend Item) Nov-30-2011 6:35 PM
| Result: Lost | Majority Required - EX12.2 - Davis - motion 1a |
|---|---|
| Total members that voted Yes: 15 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Janet Davis, Frank Di Giorgio, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Chin Lee, Josh Matlow, Joe Mihevc, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 25 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Josh Colle, Gary Crawford, Vincent Crisanti, Mike Del Grande, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Gloria Lindsay Luby, Giorgio Mammoliti, Mary-Margaret McMahon, Peter Milczyn, Denzil Minnan-Wong, Ron Moeser, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
In the event City Council refers Executive Committee Recommendation 2a (City of Toronto Sponsorship Policy) to the City Manager, Executive Committee Recommendation 5 be referred to the City Manager until the Sponsorship Policy and Property Naming Rights Policy contained in Appendix 1 are considered by Council.
Recommendation 5 to be referred:
5. City Council delegate authority to Division Heads to accept and enter into sponsorship agreements and to spend received funds in accordance with Appendix 1 of the report (October 14, 2011) from the City Manager, and that the City of Toronto’s Municipal Code be amended accordingly;
That the following Executive Committee Recommendation 3 be amended to now read as follows:
3. City Council request the Director of the Toronto Office of Partnerships, in conjunction with the relevant City divisions, and in consultation with the BIAs, and other interested community groups to identify appropriate properties for potential naming rights, and report the proposed properties to Council for consideration.
Vote (Amend Item) Nov-30-2011 6:36 PM
| Result: Lost | Majority Required - EX12.2 - Mihevc - motion 2a |
|---|---|
| Total members that voted Yes: 15 | Members that voted Yes are Maria Augimeri, Ana Bailão, Shelley Carroll, Josh Colle, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Joe Mihevc, Ron Moeser, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 25 | Members that voted No are Paul Ainslie, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Chin Lee, Gloria Lindsay Luby, Giorgio Mammoliti, Josh Matlow, Mary-Margaret McMahon, Peter Milczyn, Denzil Minnan-Wong, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
That the following Executive Committee Recommendation 4 be amended to now read as follows:
4. City Council request the Director of the Toronto Office of Partnerships to consult with relevant internal and external stakeholders, including BIAs, and other interested community groups, for the purposes of establishing guidelines for the valuation of City properties that may be leveraged for sponsorships and naming rights; and report the proposed guidelines to Council for consideration.
Vote (Amend Item) Nov-30-2011 6:37 PM
| Result: Lost | Majority Required - EX12.2 - Mihevc - motion 2b |
|---|---|
| Total members that voted Yes: 15 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Josh Colle, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Mary-Margaret McMahon, Joe Mihevc, Ron Moeser, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 25 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Chin Lee, Gloria Lindsay Luby, Giorgio Mammoliti, Josh Matlow, Peter Milczyn, Denzil Minnan-Wong, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
That City Council amend the statement respecting the application of the policies to the City's ABCs contained in section 3.3 of both the Sponsorship and Honourific/Street Naming Policies and section 3.4 of the Naming Rights Policy by:
a. Adding the words "by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council."; and
b Making clear that the authority for street naming shall remain solely with the City,
So that those provisions shall read as follows:
Sponsorship Policy:
"3.3 For purposes of corporate consistency, this policy shall apply to all City divisions and to those agencies, boards and commissions (ABCs) which are by law subject to the policies of City Council by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council. All other ABCs are requested to adopt policies which are consistent with this policy. This policy shall not apply to boards of management for business improvement areas."
Naming Rights Policy:
"3.4 For purposes of corporate consistency, this policy shall apply to all City divisions and to those agencies, boards and commissions (ABCs) which are by law subject to the policies of City Council by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council. All other ABCs are requested to adopt policies which are consistent with this policy. This policy shall not apply to boards of management for business improvement areas."
Honourific/Street Naming Policy:
"3.3 For purposes of corporate consistency, this policy shall apply to all City divisions and to those agencies, boards and commissions (ABCs) which are by law subject to the policies of City Council by requiring that those ABCs adopt policies which are consistent with this policy. Approval of proposals would continue to be by the ABC or, if such authority is not delegated to the ABC, by City Council. All other ABCs are requested to adopt policies which are consistent with this policy. The authority for street naming under this policy shall remain solely with the City.""
Vote (Amend Item) Nov-30-2011 6:37 PM
| Result: Carried | Majority Required - EX12.2 - Ainslie - motion 3 |
|---|---|
| Total members that voted Yes: 35 | Members that voted Yes are Paul Ainslie, Maria Augimeri, Ana Bailão, Michelle Berardinetti, Shelley Carroll, Josh Colle, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, John Filion, Paula Fletcher, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Mike Layton, Chin Lee, Gloria Lindsay Luby, Giorgio Mammoliti, Josh Matlow, Mary-Margaret McMahon, Peter Milczyn, Denzil Minnan-Wong, Ron Moeser, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, Gord Perks, Jaye Robinson, David Shiner, Karen Stintz, Kristyn Wong-Tam |
| Total members that voted No: 5 | Members that voted No are Janet Davis, Sarah Doucette, Mary Fragedakis, Joe Mihevc, Adam Vaughan |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
That City Council amend Appendix 1, City of Toronto Sponsorship Policy, as follows:
1. Amend Section 5.1.14 to replace the figure $500,000 where it appears with the figure $50,000 to be consistent with the Donations Policy.
2. Amend Section 5.2.1 to be consistent with the Naming Policy by adding the words: "The City reserves the right to refuse any proposal, including, but not limited to, those submitted by third parties whose activities are perceived to be incompatible with the City's goals, values or mission."
so that it now reads:
"The City will consider all sponsorship proposals but has no obligation to accept any of them. The City reserves the right to refuse any proposal, including, but not limited to, those submitted by third parties whose activities are perceived to be incompatible with the City's goals, values or mission."
3. Amend Section 6.8 so that it now reads:
"The recipient division is to notify the local councillor when a ward-specific sponsorship is being considered."
4. Add to the end of Section 6.9 the following new paragraph: "Sponsorship and naming agreements are to be made available to the public".
5. Add the following as a new Section 3.10: "The City not consider any proposals for sponsorships targeted at children."
Parts 1 and 5 of motion 4a by Councillor Vaughan lost.
Parts 2, 3 and 4 of motion 4a by Councillor Vaughan carried.
Vote (Amend Item) Nov-30-2011 6:40 PM
| Result: Lost | Majority Required - EX12.2- Vaughan - motion 4a, Part 1 |
|---|---|
| Total members that voted Yes: 16 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Josh Colle, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Gloria Lindsay Luby, Joe Mihevc, Ron Moeser, John Parker, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 24 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Chin Lee, Giorgio Mammoliti, Josh Matlow, Mary-Margaret McMahon, Peter Milczyn, Denzil Minnan-Wong, Frances Nunziata (Chair), Cesar Palacio, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
Vote (Amend Item) Nov-30-2011 6:41 PM
| Result: Carried | Majority Required - EX12.2- Vaughan - motion 4a, Part 2 |
|---|---|
| Total members that voted Yes: 21 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Josh Colle, Vincent Crisanti, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Chin Lee, Gloria Lindsay Luby, Josh Matlow, Mary-Margaret McMahon, Joe Mihevc, Ron Moeser, Cesar Palacio, John Parker, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 19 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Gary Crawford, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Giorgio Mammoliti, Peter Milczyn, Denzil Minnan-Wong, Frances Nunziata (Chair), James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
Vote (Amend Item) Nov-30-2011 6:42 PM
| Result: Carried | Majority Required - EX12.2- Vaughan - motion 4a, Part 3 |
|---|---|
| Total members that voted Yes: 33 | Members that voted Yes are Maria Augimeri, Ana Bailão, Michelle Berardinetti, Shelley Carroll, Josh Colle, Gary Crawford, Vincent Crisanti, Janet Davis, Mike Del Grande, Frank Di Giorgio, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mark Grimes, Norman Kelly, Mike Layton, Chin Lee, Gloria Lindsay Luby, Giorgio Mammoliti, Josh Matlow, Mary-Margaret McMahon, Joe Mihevc, Denzil Minnan-Wong, Ron Moeser, Cesar Palacio, John Parker, James Pasternak, Gord Perks, David Shiner, Karen Stintz, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 7 | Members that voted No are Paul Ainslie, Doug Ford, Rob Ford, Doug Holyday, Peter Milczyn, Frances Nunziata (Chair), Jaye Robinson |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
Vote (Amend Item) Nov-30-2011 6:43 PM
| Result: Carried | Majority Required - EX12.2- Vaughan - motion 4a, Part 4 |
|---|---|
| Total members that voted Yes: 26 | Members that voted Yes are Maria Augimeri, Ana Bailão, Shelley Carroll, Josh Colle, Vincent Crisanti, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mark Grimes, Mike Layton, Chin Lee, Gloria Lindsay Luby, Giorgio Mammoliti, Josh Matlow, Mary-Margaret McMahon, Joe Mihevc, Denzil Minnan-Wong, Ron Moeser, Frances Nunziata (Chair), Cesar Palacio, John Parker, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 14 | Members that voted No are Paul Ainslie, Michelle Berardinetti, Gary Crawford, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Doug Holyday, Norman Kelly, Peter Milczyn, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
Vote (Amend Item) Nov-30-2011 6:44 PM
| Result: Lost | Majority Required - EX12.2- Vaughan - motion 4a, Part 5 |
|---|---|
| Total members that voted Yes: 18 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Josh Colle, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Chin Lee, Josh Matlow, Mary-Margaret McMahon, Joe Mihevc, Ron Moeser, Gord Perks, Jaye Robinson, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 22 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Gloria Lindsay Luby, Giorgio Mammoliti, Peter Milczyn, Denzil Minnan-Wong, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
That City Council amend Appendix 2: City of Toronto Individual and Corporate Naming Rights Policy by deleting the following Section 6.2.4:
Section to be deleted:
In considering a naming rights proposal, divisions may, at their discretion, utilize additional criteria beyond those noted in this policy and may assess fees for the purposes of cost recovery.
Vote (Amend Item) Nov-30-2011 6:45 PM
| Result: Lost | Majority Required - EX12.2- Vaughan - motion 4b |
|---|---|
| Total members that voted Yes: 17 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Josh Colle, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Chin Lee, Josh Matlow, Mary-Margaret McMahon, Joe Mihevc, Ron Moeser, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 23 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Gloria Lindsay Luby, Giorgio Mammoliti, Peter Milczyn, Denzil Minnan-Wong, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
That City Council direct that City assets, once named in honour of an individual, shall not be renamed or sold by Council.
Vote (Amend Item (Additional)) Nov-30-2011 6:46 PM
| Result: Lost | Majority Required - EX12.2- Vaughan - motion 4c |
|---|---|
| Total members that voted Yes: 18 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Josh Colle, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Mary-Margaret McMahon, Joe Mihevc, James Pasternak, Gord Perks, Jaye Robinson, David Shiner, Karen Stintz, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 22 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Chin Lee, Gloria Lindsay Luby, Giorgio Mammoliti, Josh Matlow, Peter Milczyn, Denzil Minnan-Wong, Ron Moeser, Frances Nunziata (Chair), Cesar Palacio, John Parker |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
That City Council direct that City-owned buildings or assets listed or designated under the Heritage Act not be eligible for renaming or sponsorship under the City of Toronto Sponsorship Policy, the City of Toronto Property Naming Rights Policy or the City of Toronto Honourific and Street Naming Policy.
Vote (Amend Item (Additional)) Nov-30-2011 6:47 PM
| Result: Lost | Majority Required - EX12.2- Vaughan - motion 4d |
|---|---|
| Total members that voted Yes: 17 | Members that voted Yes are Maria Augimeri, Shelley Carroll, Josh Colle, Janet Davis, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mike Layton, Gloria Lindsay Luby, Josh Matlow, Mary-Margaret McMahon, Joe Mihevc, Ron Moeser, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that voted No: 23 | Members that voted No are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Chin Lee, Giorgio Mammoliti, Peter Milczyn, Denzil Minnan-Wong, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
Vote (Adopt Item as Amended) Nov-30-2011 6:48 PM
| Result: Carried | Majority Required - EX12.2- Adopt the item as amended |
|---|---|
| Total members that voted Yes: 30 | Members that voted Yes are Paul Ainslie, Ana Bailão, Michelle Berardinetti, Shelley Carroll, Josh Colle, Gary Crawford, Vincent Crisanti, Mike Del Grande, Frank Di Giorgio, John Filion, Paula Fletcher, Doug Ford, Rob Ford, Mark Grimes, Doug Holyday, Norman Kelly, Chin Lee, Gloria Lindsay Luby, Giorgio Mammoliti, Josh Matlow, Mary-Margaret McMahon, Peter Milczyn, Denzil Minnan-Wong, Ron Moeser, Frances Nunziata (Chair), Cesar Palacio, James Pasternak, Jaye Robinson, David Shiner, Karen Stintz |
| Total members that voted No: 10 | Members that voted No are Maria Augimeri, Janet Davis, Sarah Doucette, Mary Fragedakis, Mike Layton, Joe Mihevc, John Parker, Gord Perks, Adam Vaughan, Kristyn Wong-Tam |
| Total members that were Absent: 5 | Members that were absent are Raymond Cho, Glenn De Baeremaeker, Pam McConnell, Anthony Perruzza, Michael Thompson |
Speaker Nunziata proposed that Councillor Vaughan's speaking time be extended so that he could complete his remarks.
Vote (Extend Speaking Time) Nov-30-2011 6:19 PM
| Result: Carried | Majority Required - EX12.2 - Extend Councillor Vaughan's speaking time |
|---|---|
| Total members that voted Yes: 24 | Members that voted Yes are Paul Ainslie, Maria Augimeri, Ana Bailão, Michelle Berardinetti, Gary Crawford, Vincent Crisanti, Frank Di Giorgio, Sarah Doucette, Doug Ford, Mary Fragedakis, Doug Holyday, Norman Kelly, Chin Lee, Gloria Lindsay Luby, Josh Matlow, Mary-Margaret McMahon, Joe Mihevc, Peter Milczyn, Ron Moeser, Frances Nunziata (Chair), Cesar Palacio, James Pasternak, Gord Perks, Adam Vaughan |
| Total members that voted No: 1 | Members that voted No are Mark Grimes |
| Total members that were Absent: 20 | Members that were absent are Shelley Carroll, Raymond Cho, Josh Colle, Janet Davis, Glenn De Baeremaeker, Mike Del Grande, John Filion, Paula Fletcher, Rob Ford, Mike Layton, Giorgio Mammoliti, Pam McConnell, Denzil Minnan-Wong, John Parker, Anthony Perruzza, Jaye Robinson, David Shiner, Karen Stintz, Michael Thompson, Kristyn Wong-Tam |
EX12.2 - Sponsorships and Naming Rights: Partnership Policies to Promote and Recognize Contributions to the City
- Decision Type:
- ACTION
- Status:
- Amended
- Wards:
- All
Committee Recommendations
The Executive Committee recommends that:
1. Section 6.1, Naming of Properties and Streets, of Appendix 3 of the report (October 14, 2011) from the City Manager, be amended by adding the Criteria for Name Selection set out in the City of Toronto Street Naming Policy, so that the Section now reads:
"6.1 Naming of Properties and Streets
6.1.1 In line with current practice, for the naming of ward-specific properties and streets, division staff shall only recommend names that:
- after consulting with the local community and councillor, are determined to have general public support;
- engender a strong positive image;
- have historical, cultural or social significance to the community, City or nation;
- are unique, to avoid confusion;
- do not lend themselves to inappropriate abbreviations or acronyms; and
- comply with this policy;
6.1.2 Streets should generally be named after people, places, events and things related to the City and citizens of Toronto. Proposed names should meet one of the following criteria:
(a) to honour and commemorate noteworthy persons associated with the City of Toronto;
(b) to commemorate local history, places, events or culture;
(c) to strengthen neighbourhood identity; or
(d) to recognize native wildlife, flora, fauna or natural features related to the community and the City of Toronto.
6.1.3. Consideration should be given to names of local area or historic significance.
6.1.4 Names of living persons should be used only in exceptional circumstances.
6.1.5 Only a person’s last name should be used as a street name unless additional identification is necessary to prevent a duplication with an existing street name in Toronto and surrounding municipalities.
6.1.6 Upon concluding its due diligence, the division will report to the relevant Community Council with the recommended name."
2. City Council adopt the policies contained in the following attachments to the report (October 14, 2011) from the City Manager:
a. Appendix 1 – City of Toronto Sponsorship Policy
b. Appendix 2 – City of Toronto Property Naming Rights Policy
c. Appendix 3 – City of Toronto Honourific and Street Naming Policy, as amended by Recommendation 1 above.
3. City Council request the Director of the Toronto Office of Partnerships, in conjunction with the relevant City divisions, and in consultation with the BIAs, to identify appropriate properties for potential naming rights;
4. City Council request the Director of the Toronto Office of Partnerships to consult with relevant internal and external stakeholders, including BIAs, for the purposes of establishing guidelines for the valuation of City properties that may be leveraged for sponsorships and naming rights;
5. City Council delegate authority to Division Heads to accept and enter into sponsorship agreements and to spend received funds in accordance with Appendix 1 of hte report (October 14, 2011) from the City Manager, and that the City of Toronto’s Municipal Code be amended accordingly;
6. City Council amend the Council Procedures to expand the delegation of authority to community councils to include the authority to name City properties in compliance with City policies.
7. City Council authorize the introduction of the necessary bills to give effect thereto.
Origin
Summary
The purpose of this report is to provide Council with policies to enhance revenue received by the City through sponsorships and naming rights and to establish a fair, transparent and consistent review process for such proposals. As requested by Executive Committee and Council, this report also recommends a policy concerning honourific and street names.
Sponsorships of programs or events and corporate naming rights of City-owned property can generate revenue for Toronto that may offset operating and capital costs. However, there are no corporate-wide policies governing sponsorships or naming rights. In 2007, Council requested a report "on a process and criteria for the naming and renaming of existing and future City owned buildings or properties." Following consultations with affected divisions, agencies, boards and commissions, a report and draft policies were prepared but never considered by Council.
Following a request from the Budget Committee during the 2011 budget process, the draft policies were revised and presented to Executive Committee on June 20, 2011, where further changes were requested, following concerns expressed by councillors.
As a result, Toronto Office of Partnerships (TOP) staff met with the Mayor's Office, Councillors, the Integrity Commissioner and the Lobbyist Registrar. Based on their feedback, the following changes were made:
- Although all naming right proposals require Council approval, certain properties and assets (e.g. City Hall, Community Council locations, and others as determined by Council) are not available for naming rights
- Before proceeding with a sponsorship or naming right, the recipient division must consult with the Lobbyist Registrar
- The local councillor is to be immediately advised of all ward-specific naming right proposals
- Properties with names of historic or community significance will only be considered for renaming in exceptional circumstances and only after consultation with the local councillor and the community
- Honourific names shall normally be awarded posthumously to people who have been deceased for at least two years, with exceptions to be approved by Council
- Councillors may introduce honourific naming proposals affecting their wards at Community Council
- The Mayor's office would initiate honourific proposals that are City-wide in scope and they would require City Council approval.
While ward-specific honourific naming proposals are to be considered by Community Councils, those that are City-wide in scope will be reviewed by the Mayor's Office and brought forward to City Council for consideration.
The policies establish a consistent, fair and transparent review process for these partnership arrangements.
Background Information
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41840.pdf
(October 14, 2011) Appendix 1 to the staff report - City of Toronto Sponsorship Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41841.pdf
(October 14, 2011) Appendix 2 to the staff report - City of Toronto Naming Rights Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41842.pdf
(October 14, 2011) Appendix 3 to the staff report - City of Toronto Honourific and Street Naming Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-41843.pdf
Speakers
Belinda Cole
Councillor Frances Nunziata
Councillor Janet Davis
Councillor Shelley Carroll
Motions
That Recommendation 2 of the report (October 14, 2011) from the City Manager be amended by adding, "and in consultation with the BIAs" after the words, "City Divisions", so that the Recommendation now reads:
"2. City Council request the Director of the Toronto Office of Partnerships, in conjunction with the relevant City divisions, and in consultation with the BIAs to identify appropriate properties for potential naming rights."
That Recommendation 3 of the report (October 14, 2011) from the City Manager, be amended by adding "including BIAs" after the words, "external stakeholders" so that the Recommendation now reads:
"3. City Council request the Director of the Toronto Office of Partnerships to consult with relevant internal and external stakeholders, including BIAs, for the purposes of establishing guidelines for the valuation of City properties that may be leveraged for sponsorships and naming rights;"
That Section 5.1.7 of Appendix 1 of the report (October 14, 2011) from the City Manager be amended by adding "but are encouraged" after the words, "are not required" so that the Section now reads:
"5.1.7 Unsolicited sponsorship offers are exempt from the Unsolicited Proposal Policy. Divisions are not required, but are encouraged, to seek out competing bids when the sponsorship opportunity is initiated by a third party."
That Recommendation 3 of the report (October 14, 2011) from the City Manager, be amended by adding "and that the Director of the Toronto Office of Partnerships report to Council on the proposed guidelines and properties", so that the Recommendation now reads:
"3. City Council request the Director of the Toronto Office of Partnerships to consult with relevant internal and external stakeholders for the purposes of establishing guidelines for the valuation of City properties that may be leveraged for sponsorships and naming rights; and that the Director of the Toronto Office of Partnerships report to Council on the proposed guidelines and properties."
That Section 6 regarding the Naming of Properties and Streets, of Appendix 3 of the report (October 14, 2011) from the City Manager be amended by adding the Criteria for Name Selection set out in the City of Toronto Street Naming Policy previously adopted by City Council.