Item - 2011.EX7.5
Tracking Status
- This item was considered by Executive Committee on June 20, 2011. The Executive Committee has referred this item to an official or other body without making a decision. Consult the text of the decision for further information on the referral.
EX7.5 - Sponsorships and Naming Rights: Partnership Policies to Promote and Recognize Contributions to the City
- Decision Type:
- ACTION
- Status:
- Referred
- Wards:
- All
Committee Decision
The Executive Committee referred the item back to the City Manager for further consideration and report back to the Executive Committee Meeting on September 6, 2011, particularly on the policies for street naming and honorifics, and the involvement of Councillors in the process for all the sponsorships and naming rights policies.
Origin
Summary
The purpose of this report is to provide Council with policies designed to enhance revenue received by the City through sponsorships and naming rights and to establish a fair, transparent and consistent review process for such proposals.
Sponsorships and naming rights can generate revenue for Toronto that may offset rising program and capital costs. However, there are no corporate-wide policies governing sponsorships or naming rights. As requested by the Budget Committee during the 2011 budget process, draft policies have been developed, following consultations with affected divisions and the City's agencies, board and commissions.
The policies also establish a consistent, fair and transparent review process for these partnership arrangements.
Background Information
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-38934.pdf
Appendix 1 to Staff Report - City of Toronto Sponsorship Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-38935.pdf
Appendix 2 to Staff Report - City of Toronto Naming Rights Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-38936.pdf
Appendix 3 to Staff Report - City of Toronto Honourific and Street Naming Policy
https://www.toronto.ca/legdocs/mmis/2011/ex/bgrd/backgroundfile-38937.pdf
Speakers
Councillor Shelley Carroll
Councillor Mike Layton
Councillor Josh Matlow
Councillor Pam McConnell
Motions
That the item be referred back to the City Manager for further consideration and report back to the Executive Committee Meeting on September 6, 2011, particularly on the policies for street naming and honorifics, and the involvement of Councillors in the process for all the sponsorships and naming rights policies.