Item - 2021.PH23.17
Tracking Status
- City Council adopted this item on June 8, 2021 with amendments.
- This item was considered by Planning and Housing Committee on May 20, 2021. It is being forwarded to City Council without recommendations. It will be considered by City Council on June 8, 2021.
- See also By-law 671-2021
PH23.17 - Area-Specific Amendment to the Sign By-law: 2 Strachan Avenue (Exhibition Place)
- Decision Type:
- ACTION
- Status:
- Amended
- Wards:
- 4 - Parkdale - High Park, 10 - Spadina - Fort York
City Council Decision
City Council on June 8 and 9, 2021, adopted the following:
1. City Council approve the application to amend the Sign By-law to add a further area specific amendment to Schedule B, Signage Master Plans and Area Specific Amendments in City of Toronto Municipal Code Chapter 694, Signs, General to modify the existing Sign By-law regulations concerning third party signs applicable to the premises municipally known as 2 Strachan Avenue with regulations to allow for, and regulate, two third party electronic ground signs, within specific portions of these premises, as described in Attachment 1 to the report (May 4, 2021) from the Chief Building Official and Executive Director, Toronto Building, with the additional requirement that the third party electronic ground signs be turned off from 11:00 p.m. to 6:00 a.m. daily.
Public Notice Given
Background Information (Committee)
https://www.toronto.ca/legdocs/mmis/2021/ph/bgrd/backgroundfile-166672.pdf
Attachment 1 - Draft of Proposed Area-Specific Amendment - 2 Strachan Avenue
https://www.toronto.ca/legdocs/mmis/2021/ph/bgrd/backgroundfile-166673.pdf
(May 13, 2021) Public Notice
https://www.toronto.ca/legdocs/mmis/2021/ph/bgrd/backgroundfile-166874.pdf
Communications (Committee)
https://www.toronto.ca/legdocs/mmis/2021/ph/comm/communicationfile-131751.pdf
(May 19, 2021) Letter from Celia Smith, Luminato Festival Toronto (PH.New)
https://www.toronto.ca/legdocs/mmis/2021/ph/comm/communicationfile-131841.pdf
Motions (City Council)
That:
1. City Council approve the application to amend the Sign By-law to add a further area-specific amendment to Schedule B, Signage Master Plans and Area Specific Amendments in City of Toronto Municipal Code Chapter 694, Signs, General to modify the existing Sign By-law regulations concerning third party signs applicable to the premises municipally known as 2 Strachan Avenue with regulations to allow for, and regulate, two third party electronic ground signs, within specific portions of these premises, as described in Attachment 1 to the report (May 4, 2021) from the Chief Building Official and Executive Director, Toronto Building, with the additional requirement that the third party electronic ground sign be turned off from 11:00 p.m. to 6:00 a.m. daily.
Vote (Amend Item) Jun-09-2021 4:53 PM
Result: Carried | Majority Required - PH23.17 - Grimes - motion 1 |
---|---|
Total members that voted Yes: 13 | Members that voted Yes are Ana Bailão, Mike Colle, Gary Crawford, Michael Ford, Mark Grimes, Cynthia Lai, Nick Mantas, Jennifer McKelvie, Denzil Minnan-Wong, Frances Nunziata (Chair), James Pasternak, Michael Thompson, John Tory |
Total members that voted No: 10 | Members that voted No are Paul Ainslie, Shelley Carroll, Joe Cressy, John Filion, Paula Fletcher, Stephen Holyday, Mike Layton, Josh Matlow, Gord Perks, Kristyn Wong-Tam |
Total members that were Absent: 3 | Members that were absent are Brad Bradford, Anthony Perruzza, Jaye Robinson |
That City Council adopt the following recommendation in the report (May 4, 2021) from the Chief Building Official and Executive Director, Toronto Building:
1. City Council refuse the application to amend the Sign By-law to add a further area-specific amendment to Schedule 'B' of Chapter 694, Signage Master Plans and Area-Specific Amendments, to modify the existing Sign By-law regulations concerning third party signs applicable to the premises municipally known as 2 Strachan Avenue with regulations to allow for, and regulate, two third party electronic ground signs, within specific portions of these premises, as described in Attachment 1 of this report.
PH23.17 - Area-Specific Amendment to the Sign By-law: 2 Strachan Avenue (Exhibition Place)
- Decision Type:
- ACTION
- Status:
- Without Recs
- Wards:
- 4 - Parkdale - High Park, 10 - Spadina - Fort York
Public Notice Given
Committee Recommendations
The Planning and Housing Committee submits the item to City Council without recommendations as all motions on this item lost.
Origin
Summary
The Sign By-law is a harmonized, City-wide set of regulations governing signs which was adopted by City Council in 2010. The Sign By-law contains a process for any member of the public to apply to City Council to amend the Sign By-law in order to implement significant changes to the sign regulations for a specific property or area. Applications are commonly made requesting amendments to the Sign By-law to allow signs that are prohibited, to remove permissions for signs in an area, or to modify the administrative requirements of the Sign By-law. The Chief Building Official (CBO) brings applications to amend the Sign By-law together on an annual basis for City Council consideration, so that City Council can more easily assess the overall and cumulative impact of these applications on the city's built environment, and the Sign By-law itself.
This report is in response to an application for an amendment to the Sign By-law to amend the regulations concerning third party signs for the lands municipally known as 2 Strachan Avenue (commonly known as Exhibition Place). Branded Cities', (the "Applicant") application requests that City Council amend the Sign By-law to remove the requirements for Heritage and Toronto Region Conservation Authority approvals related to the replacement of two existing third party ground signs displaying static and electronic readograph copy (the Existing Signs), with two third party electronic ground signs displaying static and electronic static copy (the Proposed Signs). The Existing Signs arose from a 15-year 'Wayfinding Signage Agreement' between the sign owner and Exhibition Place approved by City Council in 2005.
The Proposed Signs would be in the same location as the Existing Signs, along the southern and western portions of 2 Strachan Avenue, and would have the same height, and a slightly reduced sign face area as the Existing Signs.
The property at 2 Strachan has multiple Sign District Designations, with the southern and western portions being designated as an Open Space (OS) Sign District, and the northern portion being designated as part of the Gardiner Gateway Special Sign District (GG-SSD). The Proposed Signs will be located in the southern and western portions of the property in the OS Sign District. (See Figure 3). In 2014, City Council enacted regulations to establish that third party signs were no longer permitted in the portions of 2 Strachan Avenue where the Proposed Signs would be located.
Toronto Building, in consultation with Transportation Services and City Planning, conducted a thorough review of the application, and does not feel that the Applicant's rationale is consistent with the objectives of the Sign By-Law, relevant traffic safety concerns, or the Exhibition Place Master Plan Phase 1 Proposals. For the reasons set out in this report, the CBO does not support amending the Sign By-Law for 2 Strachan Avenue.
Background Information
https://www.toronto.ca/legdocs/mmis/2021/ph/bgrd/backgroundfile-166672.pdf
Attachment 1 - Draft of Proposed Area-Specific Amendment - 2 Strachan Avenue
https://www.toronto.ca/legdocs/mmis/2021/ph/bgrd/backgroundfile-166673.pdf
(May 13, 2021) Public Notice
https://www.toronto.ca/legdocs/mmis/2021/ph/bgrd/backgroundfile-166874.pdf
Communications
https://www.toronto.ca/legdocs/mmis/2021/ph/comm/communicationfile-131751.pdf
(May 19, 2021) Letter from Celia Smith, Luminato Festival Toronto (PH.New)
https://www.toronto.ca/legdocs/mmis/2021/ph/comm/communicationfile-131841.pdf
Speakers
Motions
That the Planning and Housing Committee delete the staff recommendation and replace it with the following:
1. City Council approve the application to amend the Sign By-law to add a further area-specific amendment to Schedule 'B' of Chapter 694, Signage Master Plans and Area-Specific Amendments, to modify the existing Sign By-law regulations concerning third party signs applicable to the premises municipally known as 2 Strachan Avenue with regulations to allow for, and regulate, two third party electronic ground signs, within specific portions of these premises, as described in Attachment 1 of the report.
Vote (Amend Item) May-20-2021
Result: Lost (tie) | Majority Required |
---|---|
Total members that voted Yes: 3 | Members that voted Yes are Ana Bailão (Chair), Brad Bradford, Frances Nunziata |
Total members that voted No: 3 | Members that voted No are Paula Fletcher, Gord Perks, Kristyn Wong-Tam |
Total members that were Absent: 0 | Members that were absent are |